I am often asked, what can I do to get a promotion or how do I advance or how do I get a raise. Often times the question is asked by a good associate. That question has always been tough for me to try and explain to the would-be-great-associate so that it makes sense. It usually isn’t that they don’t work hard, because they do. It isn’t that they don’t think and perform their tasks well. They usually follow the rules, get their job done and go home. So what is it that separates a good employee from a great employee?